Isn’t it a pleasure to put a smile on someone’s face? A smile that the world will stop and stare for a while? Himalaya in collaboration with ‘Smile Train India’ aims to provide healthy, nourished lips thereby bringing natural smile on the faces of million children who are born with a cleft lip and palate through their joint initiative ‘Muskaan’.
‘Smile Train India’ is an international children’s charity with a sustainable approach to a single, solvable problem: cleft lip and palate. With the support of their donors and partners, ‘Smile Train India’ conducts approximately 350 surgeries a day and 128,000+ in a year. Having started their journey in 2000, they have programs in 80+ countries.
Himalaya and ‘Smile Train India’ have partnered together for an initiative that works towards providing correctional cleft lip and palate surgeries free of cost to the underprivileged children.
The earnest initiative ‘Muskaan’ with the objective to carve an impeccable smile on the innocent faces. Himalaya is set to make every effort to give children a new hope with this initiative. In the first year of this collaboration, we have successfully brought ‘Muskaan’ to 100 underprivileged patients. Having strategized holistically, Himalaya and ‘Smile Train India’ have a coherent marketing communication plan, with which they have been able to reach out far and wide to cleft lip patients, amplifying the awareness of ‘Muskaan’ to a new peak.
Apart from creating awareness about ‘Muskaan, with every purchase of Himalaya Lip Care product INR 2 will be gifted to ‘Muskaan’.
Children with cleft lip and palate often live in isolation and have low self-esteems, wondering if ever they will be able to smile to their heart’s content. Himalaya has taken it upon themselves to sketch a new, pretty smile on zillions of faces giving them a second chance in life. ‘Muskaan’ is completely about gifting a smile, as sometimes that’s all one is looking for.